Prior to her position as the CEO of the Slovenian Advertising Chamber and President of the Golden Drum, international festival of creativity, Mojca Briščik was engaged as the Chief Marketing Officer for the textile and fragrance division of the retail group Mercator, where she was responsible for marketing and public relations. Before that, she had been a Corporate Communications Director at group Mercator. For nearly two decades, she also contributed extensively to the media; many know her as a TV journalist, radio host and the final editor of the station Radio Glas Ljubljana, one of the most recognized non-commercial radio stations in Slovenia at that time.
Mojca possesses a broad range of skills and experience, particularly in the fields of corporate communications, marketing and public relations, as well as retail management and strategy.
She graduated in Journalism from the Faculty of Social Sciences, receiving her MSc in Human Resource Management from the Faculty of Economics and Business.
Mojca began her career path during her studies, as a radio and television journalist (for the National Television as well as the private network POP TV), radio host and show author. Upon graduating, she became editor-in-chief, eventually mentoring a number of young radio aspirants, leaving an audible mark on the sonic atmosphere of many commercial radio stations while also setting up, alongside her team, the foundations of a continuously successful radio network – a testament to her profound understanding of journalism, the media, and the way these operate on the market. Her last position in the industry was that of the chief editor of Radio Glas Ljubljana.
After 17 years of working in the media, Mojca ventured into retail management as the manager of the Maxi department store. Following four successful years there, she was promoted to the position of Director of Corporate Communications at Mercator, which entailed not only communicating with the company’s domestic affiliates and partners, but also the coordination of PR departments across foreign markets (six in total) where the group was doing business. Thus, she designed and executed the central humanitarian campaigns conducted by Mercator, coordinating the group’s activities in the field of sponsorships and donations, and set up efficient internal communication channels. During her tenure, Mercator received the international European Business Award “in the Social Responsibility category”.